Japan Food Service Association announces the F&B industry market trend as of December, 2012 as the accumulation of member companies. Cyclone passes through periodically to bring strong coldness. Winter bonus decreased and the general election was held in the middle. Although consumers usually eat out at the end of year, consumption this year became the standstill. Such as Christmas campaign promotions and new products and seasonal products.brought 0.7% increase of number of customers, slightly higher than the previous year. However revenue per customer was 1.7% decrease and the sales was 1.0% decrease. Especially Izakaya category was 5.9% decrease of the sales because of weak needs of year-end party.

GNAVI, sales promotion website, promoted year-end party. However consumers did not move.