January 10, 2013 09:11 AM

McDonald's 8.6% MINUS, Ootoya 7.0% PLUS in December.


By Masaaki Yasuda Reported on January 10

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McDonald's and Ootoya announced comparable outlet sales for December. McDonald's has dropped average spending per customer by 7.9% by means of discount promotion. However it did not lead to attract customers and the number of them fell by 0.8%. In total the sales decreased by 8.6% and below the previous year sales in the full year 2012. On the other hands, Ootoya increased the sales by 7.0%. 4.8% increase in the number of customers, and 2.2% increase in average spending per customer. The Sales rose 7.2% in 9 months of April to December.

ENJOY! 60 second Service

McDonald's in January deploys "ENJOY! 60 second Service". Free coupons are presented if it takes more than 60 seconds after the end of your bill to provide products. This seems to be a campaign to improve service. And Ootoya take a long time to provide products to be involved in cooking at each outlet. You will have to wait for about 10 minutes or more. Nevertheless, in terms of sales Ootoya is better by far.

Ootoya is also popular with customers one of the women.

McDonald's continued to stray in 2012. To provide early wonder what lead to attract customers. I see the relationship between customers and outlet just like jerky in reverse.

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