By Shinpei Sakai written on October 1, 2012

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Do you know October 1 as "the day of Sake"?  Probably, even though Sake lovers may not know it. There is "酉" by the hieroglyphic character showing "酒壷 Sake pot". This "酉" is used for Chinese characters, such as "酌", 酔, 酩, 醸, and 酵.  relevant to alcohol. That October 1 is called "day of Sake", many "酉" in the twelve zodiacal signs are used, and the month of 酉 corresponds to the month when new rice fruits. Moreover, since it was also called "month of alcohol" which begins brewing, October 1 came to be called "the day of Sake." The specialty outlet of F&B industry which treats Sake secretly now is increasing. I focus such Sake market in Japan.  

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 October 1 is "the day of Sake"

"The day of Sake" is a memorial day named by Japan Sake & Shochu Makers Association established in 1978. The day continues for 30 years or more. The Sake industry is vigor on the memorial day every year. Various sake events are held.

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Sake which can be enjoyed with a broad temperature zone. 

The number of Sake specialty outlet is increasing recently. "Nurukan Sato" opened on August 5 in the back alley in Roppongi 7-chome. They stock usually over 120 kinds of Sake and mainly serve "Nurukan" at the temperature of 40 degrees. Also you can enjoy from cold "Hiya" to hot "Atsukan".

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 "Nurukan Sato" opened on August 5 in Roppongi.

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Mr, Yoki Kaneko, manager of  "Nurukan Sato"

You can drink Sake from 300 yen by 90 ml and can try various brands little by little. These days, many young women come to enjoy matching between favorite Sake and dishes. Delicious Sake can be freely drunk at the affordable unit price 300 yen.

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Sake is provided with the card in which the feature of the brand ordered is written. 

Since the card in which the feature of the ordered Sake was written is attached and offered. You also be conscious of the taste firmly and do not forget what is drunk by the device.

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"Rough grinded Soba"  600 yen. The dish suitable for sake is also abundant. 

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The kind of Sake cup "Ochoko" is also abundant. Choosing is also pleasant. 

Otherwise, Sake & Slow food outlet "Hakobune" opens "Hakobune Daiginjyo Sizuku" in Ginza on October 1 according to the day of sake. They consider that sake is also one of the slow food, and the affinity of local sake and local dish is pulled out to the utmost. 

The refined space suitable for the Ginza which is imagined the drop of Daiginjyo which drips automatically spreads from the process of filtering mash. The store manager who has the qualification of "酒匠Sakasho" as which only about 250 persons are recognized all over Japan takes command of the spot. The food and the local brand of sake unique to the area are chosen from the sake which it always has a variety of in stock 150 or more.

A Japanese-style dish does not necessarily suit Sake, and it is not bound by the fixed concept, but Sake can be chosen according to liking of individual lifestyle and meal. Not only Japanese-style food but Chinese and European food are changing by matching various kinds of Sake.

Because of diversification of dining-out needs and non-alcohol trend among young generation, the amount of consumption of Sake has been falling off. However, in response to customers' voice, it changes to various styles and the charm of sake is increasing. How about facing the charm of sake again? 

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