By Shinpei Sakai Reported on December 3

Keywords :  

"Fruit Beer Fest" event to enjoy five kinds of fruit beer and four kinds of non-alcoholic fruit beer, was held on Thursday, November 29 in Odaiba, Tokyo. Mr. Damien Dome, Japan bureau chief of Belgian Tourist Office Wallonia-Brussels, Ms. Hideko Tanaka, ceo of Hakusuisha Co. Ltd and Ms. Hitomi Sato, Information Centre of Belgian beers appeared as guests, and introduced culture of Belgium and Belgian Beers. Fruit beer market supported mainly by women, will make further expand in the future.

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Fruit beer with taste such as strawberry and cherry may set fire to the demand for girls.

Imported Belgian Beer increased about 10-fold by volume in the 10 years from 2001 to 2011 amid domestic beer market is shrinking, The demand has been significantly expanded. In addition, among many countries Belgium are supported by Japanese consumers to become the fifth beer importing country exceeding superpowers such as the U.S. and Germany.
 
With its fruity drinkability like fruit cocktails, fruit beers expand the fan base for not only beer lovers, but also those who have a low tolerance for bitterness of beer and alcohol.

"BOSCOULIS" blended fruit juices such as strawberry, raspberry on white beer, "BOON FRAMBOISE" called the queen of fruit beer, and "HiHop" of chardonnay taste non-alcoholic beer produced by Hakusuisha were sold by 300 to 500 yen per bottle.

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Belgian fruits beer and HiHop.

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BOON FRAMBOISE 500yen、BOSCOULIS 300yen and so on.

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Mr. Damien Dome, Japan bureau chief of Belgian Tourist Office Wallonia-Brussels and Ms. Hideko Tanaka, ceo of Hakusuisha Co. Ltd

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Talk show on Belgian Beer.
 
More than 100 participants gathered. They are aged with wide range and in particular women in their 20s. A woman said that she drank berry beer at a bar in Tokyo and came to this event by following the articles of fruit beer came across. With Sweet taste fruit beer can be easier to drink than usual beer and can be drunk nothing but cup.

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Fruit beers become popular with girls?

Popularity of Belgian beers has been pervasive. Under such circumstances, the possibility of fruit beer attracting those who have a loPopularity of Belgian beers has been pervasive. Under such circumstances, the possibility of fruit beer attracting those who have a low tolerance for bitterness of beer, has drawn attention in the Belgian beer market.w tolerance for bitterness of beer, has drawn attention in the Belgian beer market.

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